All Dressed Up with a Great Place to Go

In 11 days, church communicators will converge on Oklahoma City at MinistryCOM, the biggest gathering of this uniquely gifted group of ministers.
Force Fishhook has been all a buzz preparing for the conference. We’re tying a bow on some great tools designed to spur church communicators on in their work, while also introducing Fishhook to those [...]

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How Starbucks and McDonalds gained their power

So this is how the Starbucks and McDonalds brands became such powerhouses:
http://www.christvertising.com/who.html
What the heck???
Thanks to our South Floridian homeboy Jeff for introducing us to this valuable resource.
PS Don’t the videos have an eery resemblance to the Dharma Initiative training videos?

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Truth in Advertising

One of the biggest challenges in the communications/marketing world is to make sure that the experience someone has with a product or service matches up with their anticipation of the experience based on what they know from the advertising.
Think about those poor saps in the latest Burger King commercials. They enter the restaurant ready [...]

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Church Communicators in South Florida

My new friend Jenn Collins posted a comment on the blog yesterday.
Jenn is one of the most refreshing people I’ve met since moving to South Florida. She grew up in the area and now serves as Communications Director for Oasis Church.
Jenn has mobilized her smarts quickly for her young years, heading up one [...]

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In My Brain from MinistryCom

MinistryCom stuffed my brain! The two sessions I benefited from the most were “Marketing to Multi-cultural Audiences” and “Copyright Essentials.”
Fellow Louisvillian Tracey Michae’l Lewis presented the Multi-cultural workshop with complete candor. She addressed “The Great Debate” for the church: do we denounce culture or become relevant to the culture?
Her answer not only [...]

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Ministry Com – Travel Day

Can’t tell you how great it was to hug the busload of fellow communications ministers on the Fishhook bus trip down to MinistryCom. Some of my favorite folks are on this trip.
Kirsten is sick – major bummer! But my former office mate Kathy came in her place! So catching up with her [...]

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